Slave to technology

The official website of Marc Crouch, founder of Firedrop.ai.

About me

I fell in love with the web in 1995 when I discovered that a website could bring me a new - and worldwide - audience for my amateur music. I bought a book and learned to code, and by 1996 I had my first personal music website online. Sadly it did not bring the fame and fortune I had hoped for, but I did meet a number of other great musicians and in 1999 I formed a music website for unsigned artists which subsequently grew to over 4000 members and received over 3 million visitors a month. Although the website died in the dotcom bubble collapse of the early 2000s, my passion was ignited forever.

I now run Firedrop.ai, whose mission is to make it easy for everybody to unlock the possibilities of the web.

My articles

A brief guide to crowdfunding… for normal people

Crowdfunding is all the rage, with new platforms popping up ever more frequently. Many consider it to be the future of investing, others warn that its risks are often underestimated. And then there are the different types of crowdfunding: reward-based, equity-based, debt-based, flexible, fixed and so on. It can all seem bewildering, but like most things the underlying logic is simple.

4 founder mistakes that make most startups fail

Have you heard that 90% of startups fail? It’s a statistic that gets bandied about quite often and unsurprisingly puts a lot of people off investing in or launching them. But having launched and invested in several startups myself over the past 15 years, I have seen several reoccurring mistakes by founders that account for a large percentage of these failures. Here are the four biggest ones.



Why self employment is the future of work

There is an inconvenient truth that very few outside of academic circles are willing to discuss, but plenty have expressed concern about: artificial intelligence and automation are going to replace millions of jobs, and sooner than most people might think.

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